7 Steps to a Successful Email Marketing Campaign :- You’ve probably heard about email marketing, but you may not know exactly what it is or how it works.
Email marketing, sometimes called email advertising, is a way to connect with potential customers and current customers over email, in order to drive sales and boost your business.
The first step in any good marketing campaign involves understanding your target market, and that’s why email marketing is one of the most effective ways to reach potential customers without relying on expensive or outdated forms of advertising.
In this article, we’ll cover the topic of email campaigning and how it can help your business grow and thrive!
Definition of Email Marketing
Email marketing is a marketing strategy used by businesses or non-profits to promote a product or service to existing or potential customers by sending emails.
This is done by a small business owner through a personal computer, smartphone, or other devices connected to the internet.
Email Marketing can be done via bulk email sending, email validation, and at any time using bulk email campaigning tools.
Business owners use email sending to interact with customers by sending newsletters.
The emails are sent once or twice a week, depending on business preferences. Businesses provide discounts, articles, or any other promotional offers through bulk email sending to drive more sales.
Why Email Marketing is one of the Best Ways for Campaigning?
As per a report research by MarketingSherpa, Email marketing is one of the most effective channels for enhancing brand awareness as well as sales.
Also, it’s also known as direct marketing because in short, you can directly connect with your customers by sending them information regarding products and services which they are interested in.
Since people receive a lot of emails every day it becomes crucial for the marketers to get their email messages to read.
7 Steps to a Successful Email Marketing Campaign.
MarketingSherpa has done an email marketing study which is titled Seven steps to highly effective email marketing which highlights the following 7 ways for a highly effective Email Marketing Campaign.
Have a look at these 7 points.
- Find your email marketing goals clearly
- Create an email marketing strategy
- Create a list of email marketing tools
- Design your email marketing campaign
- Choose the right email marketing service provider
- Send emails at an appropriate time
- Measure and Analyze your results
Here I will explain to you all of them one by one:-
1) Find your Email Marketing goals clearly
It’s very important that before beginning a campaign, your main goal must be written out clearly so that you don’t deviate from it while designing your campaigns.
Your goals should be specific and attainable so that when you complete a campaign it can prove fruitful instead of wasting time and money on strategies that are not providing proper results.
2) Create an Email Marketing strategy
After deciding on your email marketing goals you need to create an email marketing strategy for achieving them. In order to create a winning strategy, you need to answer the following questions:-
- Who is my target audience?
- Where do they spend their time online?
- What kinds of content do they prefer?
- Which emails will get read by them?
If these questions are answered then creating an effective Email Marketing Strategy becomes much easier than ever.
Once your strategy is ready then it’s time for creating emails as per your strategy also keep in mind that there is no point in sending emails without any purpose.
3) Create a list of Email Marketing Tools
You need to find the right tool which can help you create emails easily so that you don’t have to waste too much time on writing emails.
There are many Email Marketing Tools available in the market like MailChimp, Aweber, etc which make things easy for marketers but if you want something more professional then you can go with services like Constant Contact or Infusionsoft which provide advanced features but they charge monthly fees too.
Some Important tools that are essential.
- Bulk Email Sender – Send Emails to subscribers
- Email Validator – To Validate Emails
- Google Sheets – To store your email list
4) Design your Email Marketing campaign
Once all preparations are done now it’s time to design your email marketing campaign and I would suggest using free templates available online or using an HTML editor because both of them make things very easy for you and they are free also.
5) Choose the right email marketing service provider
It’s also important that you choose the right Email Marketing Service Provider as it can help you increase open rates and click-through rates in order to achieve higher ROI from your campaigns.
6) Send emails at an appropriate time
Email Marketing is all about sending emails at appropriate times so if you send emails late at night then there are chances that people won’t read them or they will read them the next day but not on the same day which will make things very difficult for you.
7) Measure and Analyze your Results
Finally, after completing all the above steps measure your results and try to figure out what worked well for you and what didn’t work well so that you can improve yourself accordingly in future email marketing campaigns.
The perfect way to get started with Email Marketing
Email marketing is not easy. Email marketers spend hours every week just collecting email addresses—there’s no time left over for creating relevant messages or targeting ideal customers.
But email marketers who find a scalable way to build their list without constantly asking for more are able to reap significant returns.
Let’s go over four scalable ways you can collect more email addresses without getting your inbox flooded.
- Newsletters : When someone fills out a form on your website, ask them if they want to subscribe to your email newsletter in exchange for receiving exclusive discounts or coupons (or something else that will benefit them).
This helps you avoid spam complaints and makes it easier for you to contact subscribers down the line with valuable information.
- Include social sharing buttons on your email opt-in forms: Social media has made email marketing more difficult than ever before—but it’s also made it more effective than ever before.
If people can share content directly from your site, they’re much more likely to sign up for your email list than if you simply ask them to fill out a form.
- Send Goodies in exchange for Emails: If you can send goodies then you can collect email addresses.
This helps people who might not be ready to subscribe to your email list yet but are interested enough in what you have to say that they’re willing to give you their contact information anyway.
Then, when they’re ready for more content from you, they’ll be able to find it easily and won’t have missed out on anything while they were waiting for their inboxes to fill up with emails from other marketers.
Creating emails that convert customers
Sending out bulk emails is always a struggle when you’re not sure which emailing service platform works best for your business.
Thankfully, there are several reliable services out there that make it easier than ever to get started with email marketing.
There are a number of free options and some with free trials available as well if you’re looking for a free option. We’ve listed some of our favorites below – each of these platforms can help improve customer engagement rates and open rates on any type of business!
It is not easy, but if done right, email marketing campaigns have an incredible ROI and can be instrumental in growing your business from a small startup to a large corporation.
- This should be written in paragraph form like most other articles on websites today.
- Break up sections into bolded sub-sections for easy reading though since people skim most of the time (especially when they are reading online).
- The length should be more than 500 words as per mentioned above too.
That will give us enough room to include everything we need to say while still being able to get our point across in a good way.
Best Email Sending Platforms
There are many emailing tools present on the whole internet which you can use for email campaigns.
These 15 Tools are the most used ones on the internet and trusted too. All of them are either free or have a free version to use without hesitation.
These 15 Email campaigning tools are.